So how can online retailers keep up with new trends and respond quickly to technological change? And how can e-commerce platforms meet the demands of modern customers?

The answer is headless trading.

Headless commerce architecture is the decoupling of a website’s front-end presentation layer (which includes things like text colors and styles, images, charts and tables, buttons, etc.) from the e-commerce functionality of the website. back-end (pricing, infrastructure, security, payment, etc.).

According to Forbes, more than $1.65 billion in funding was raised for headless technologies between 2020 and 2021 alone, and as more e-commerce companies race to keep up with current trends, this number is set to grow.

Traditional Electronic Commerce:

The most traditional e-commerce model is the monolithic model that we mentioned earlier. Before headless commerce came onto the scene, many brands employed a monolithic strategy and were even recommended by numerous agencies for well-established companies and businesses.

What Is Headless Commerce? Is It Suitable For Your Online Store?

Headless trading suits businesses when they need trading features. Brands can provide API-driven experiences through a CMS system, digital experience platform, app, device, or custom front-end using BigCommerce’s technology for the commerce engine.

With headless commerce, brands can create e-commerce experiences using powerful APIs (Application Programming Interfaces).

From highly customized sites built with React.js or Angular to CMS, you can easily make your work more engaging to meet even the most complex commerce requirements. Brands don’t have to compromise their content to combine it with agile and flexible e-commerce.

Business-oriented or business-first models use APIs for data organization and provide relative control to IT teams for infrastructure connectivity. On a SaaS platform, the number of API calls available is important to make sure this works properly.

Open SaaS Is a SaaS Platform Architecture Option That Includes The Following:

• Unlimited or high volumes of API calls.
• Multiple endpoints.
• Well-documented developer docs.
• A strong focus on API development in building the product roadmap.
• For platforms employing monolithic technology, the front-end or presentation layer and the back-end or server are combined into an all-in-one solution. While this makes setting up your online store easier and more straightforward, it could create some complications for larger companies.

For this reason, many companies are moving from a monolithic approach to a MACH strategy.

MACH is a type of modular architecture whose acronym stands for Microservices, 

API first, 

Cloud-native SaaS, and 

Headless. 

Unlike a monolithic architecture, which lacks the flexibility to quickly adapt to digital change, the MACH architecture allows you to choose the technology that best suits your business and future goals. Click here to learn more about going headless with BigCommerce.

Benefits Of Headless Trading

There are several benefits to using an e-commerce strategy that is both commerce- and content-oriented.

Content and experience-driven strategies using headless commerce can provide brands with:

• Advanced technologies to create fast and visionary websites.
• Flexibility and familiarity for front-end developers.
• Full ownership of the site architecture.
• Marketing effectiveness for innovation without damaging back-end processes.
• Conversion rates and lower customer acquisition costs.
• In addition, headless commerce opens up a world of possibilities for brands that start from a content-based strategy. There are literally no limitations to the customizations that can be created in the digital e-commerce space.

Let’s take a look at some of the biggest benefits of headless trading.

Flexibility and familiarity for developers.

Headless commerce allows brands to choose the eCommerce platform that works best as the engine for their online store, and at the same time allows them to work with the interface of their choice, be it a CMS, a DXP, a PWA or a custom solution.

BigCommerce makes it easier for developers to build custom headless solutions (and for merchants to discover and incorporate them) with our Channels Toolkit. It allows merchants to find and manage headless online stores directly from the BigCommerce control panel, reducing the technical list and saving development resources. If a development team has a certain technology or programming language that they feel comfortable working with, headless allows them to keep what works with their workflow while streamlining their processes and building efficiencies.

Last conclusions

In our survey with Retail Dive, 60% of participants identified two strategies as the most important for managing or reducing customer acquisition costs: creating content to publish through their own channels and improving their overall digital experience.

As we continue to move toward a content-driven, commerce-fused, experience-driven relationship marketing model, we must be extremely agile and highly adaptable in order to thrive.

After all, the only constant changes.

SaaS eCommerce solutions allow you to quickly adapt to change while achieving lower total cost of ownership, faster time to market, increased security, and everything you need to deliver a world-class online shopping experience. Open SaaS and headless solutions offer a way to achieve all of this with more flexibility and choice when it comes to the front end you use. If you want to learn more about how to use headless commerce to power online stores based on content and experience, check out BigCommerce’s headless commerce solution.

The post Headless Trading With Ecommerce appeared first on Web Snipers.

In case your money was not enough, there were several ways to make the purchase,

  Take a loan from your bank

  Take a credit card loan

  Use hire purchase

  Postpone your purchase until you can afford

None of these options was convenient or fair

But things have changed.

Today, making a purchase is so much easier, thanks to the rapid growth of the internet and technology. Online shopping has become so popular, and the number of goods or products available has increased drastically. Similarly, the modes of payment have also advanced so much. Nowadays, you don’t necessarily need to pay all the money upfront to complete a purchase. You can always choose to make your payments in installments through the Debit card EMI.

What Is Debit Card EMI, And How Does It Work?

Debit card EMI is a feature on your debit card that allows you to pay for your purchases in installments. It is one of the easiest and the most convenient ways for consumers to afford high-priced products. That explains why it is also so popular.

To enable the Debit Card EMI option, one must have a certain amount of money in their account available for purchase. The exact amount will vary from one bank to another. If the total purchase amount exceeds this pre approved amount, the consumer will receive an option to use the Debit Card EMI through the merchant POS system.

After choosing the Debit Card EMI Option, the consumer will enter their debit card details and validate the information with an OTP. Now you are ready to complete the rest of the payment in monthly installments.

Please note, EMI on Debit Card comes at an interest rate, which will vary depending on your bank. Your account balance and your relationship with the bank might also play a part in determining the interest rate on your loan.

The loan tenure will depend on the individual choice though the options will vary from one bank to another. For most banks, this can be anywhere between 3 and 24 months.

The merchant will also charge a convenience fee to the consumer. The purchase will be complete once the customer pays this convenience charge and the down payment.

Where Can I Get Debit Card EMI, And What Is The Eligibility Criterion?

If you wish to use the Debit Card EMI option, you’ll be happy to know that the facility is readily available on the following platforms,

All Major E-Commerce Platforms

Top banks in India. These include

• SBI bank
• ICICI bank
• HDFC bank
• Axis bank

When it comes to your Debit Card EMI eligibility, every institution has its own terms and conditions. You would have to check with your bank to confirm your eligibility. For most banks, you can either check online or send a message to a specific number. But you have to be a debit cardholder first to get here.

Conclusion

Is there a credit card EMI option? Yes, of course, there is a credit card EMI.

So why use EMI on a debit card instead of credit cards? Well, first, credit or debit card EMI, the choice is yours. But there are reasons as to why Mobile Phones on EMI are far more popular.

For one, qualifying for a credit card is not easy. There are so many limitations like poor credit score, so most applications don’t go through.

Apart from that, most people avoid credit cards because they make spending so easy. If you are not careful, you can easily find yourself in a lot of financial trouble.

With debit cards, you don’t have to worry about any of these things.

The post What Exactly Is EMI On A Debit Card And Who Is Eligible For It? appeared first on Web Snipers.

That’s what generates your “conversion rate.” By definition, conversion rates represent the percentage of website visitors that complete any desired action.

What’s A Good Conversion Rate In Ecommerce?

The average conversion rate of an ecommerce website is around 2-3%. However, having a good conversion rate largely depends on the type of store you are running. After all, what’s great for one industry might be subpar for another.

But, in a few words, if you notice that your conversion rate hovers below or around the 2-3% mark, it might be time to consider optimizing your website. In that case, you should consult with a professional website design agency.

However, in this article, we are going to show some tips that will give you a general idea of how you could improve your conversion rates.

Optimize Loading Speeds

Although we previously mentioned that generating as much traffic as you can is not as important as generating conversions, attracting visitors and convincing them to spend time on your site is still not to be ignored.

That’s where your website’s loading speed will come into play. You see, around 53% of a website’s visitors will abandon a page if it hasn’t loaded within the first three seconds. That’s a lot of potential buyers you might be missing out on.

With that said, make sure to monitor your site’s loading speed and find ways to improve it. Google provides you with a handy tool that will help you do just that.

One of the main culprits of slow loading times is that of large image files. If you have large images that slow your site down, compressing them might be the key, instead of leaving them as they come.

Keep The Design Simple

Having too many elements on the screen will do nothing but disperse the users’ attention in multiple directions, ultimately keeping their focus away from where it’s needed, specifically the CTAs, which we will also talk about later.

Not only that, but the abundance of heavy elements will also negatively impact your website’s performance.

Your website needs to be designed to have as few distractions as possible, driving the users’ focus where it’s most important, to your products and to your call to action buttons.

Also, make your data visualization more engaging and effective.

Use High-Quality Product Images

Online shoppers don’t physically interact with the products before buying them, as they would in a regular brick and mortar store, so they will have to rely on images. 

That’s why displaying your products in high-quality images is so important. Consider hiring a professional photographer to put your products in a different light.

Also, when displaying products on your website, make sure to present them from all angles. Giving users the ability to interact with the images by zooming in or rotating them might be a good idea as well.

In other words, try to bring the shopping experience as close as possible to the one of a physical store. By doing this, you will ultimately increase the chances of generating sales.

CTAs Need To Be Bold And Clear

CTAs or call to action buttons get the user from one stage of the buying process to the next. Like adding a product in the cart and then going to the checkout.

Therefore, these buttons need to stand out from the rest of the page while also being straightforward, letting users know precisely what will happen once they press them.

“Add To Cart” or “Go To Checkout” are great examples of how a call to action button should look like. However, when it comes to the color of the said CTAs, you might need to do a little experimenting.

As a general rule of thumb, in order to catch the users’ eye, CTA buttons should be in contrast with the rest of the page. Yet, different colors may get you different results.

With that said, make sure to A/B test different variants of CTAs. Switch their colors from time to time, and see which one is the most effective for you.

Shorten The Checkout Process

On the subject of getting users from one stage of the buying process to the next, checkouts need to be short and straight to the point. 12% of users will abandon their cart if they find that the checkout is taking too long to complete.

Furthermore, avoid making users register so they can buy products from you. Most people are often in a rush, so taking the extra time to create an account just to buy what they want is not that feasible.

Avoid Shipping Costs

63% of online shoppers abandon their carts due to shipping costs. That’s mainly because these costs are often disclosed right at the final stage of the checkout process.

Naturally, that puts users in a state of shock since the price they have to pay is higher than they originally anticipated, causing them to leave the cart right away.

Now, there are a few ways in which you can solve this issue. First and foremost, cover the shipping costs yourself.

If you can’t afford it, here’s a great pricing strategy. Eliminate shipping costs altogether and increase the price of your products instead.

Or you could mention the shipping costs right from the start. That way, users will know what to expect when going through the checkout process.

Final Words

Overall, your conversion rate can be affected by a wide variety of different elements. Today, we have shown some of the most common ways in which you can raise the number of conversions you generate.

Keep an eye out for your website’s loading speed. Remember, the slower the website, the more likely people are to abandon it. Simplifying its design can be a great way to improve it while also enhancing the user experience.

Speaking of which, make sure that your checkout process takes as little time as possible.

The post 6 Proven Ways To Improve Your Ecommerce Conversion Rate appeared first on Web Snipers.